Internet Explorer is not supported by Design Library

The last version of Internet Explorer, version 11, was released on October 17, 2013. This is a very long time ago when taking into account the rapid development of web technologies. These days it is often difficult and time consuming to get modern technologies to work well in this old browser. More and more frameworks are dropping support, and even Microsoft themselves has announced that they will fully drop support for IE in their own services in 2021.

Consequently, we have decided to not include support for IE in the Design Library website.

Luckily, there are modern options in active development. Please use Firefox, Edge or Chrome instead.

USP list

A list with green check marks for unique selling points.

USP list


Short description

USP is a list with green check marks, for example to present the benefits with a product or service or for a check list.

When and how to use it

Use sparingly and only when it is relevant.

This is a formatting of a "regular" bullet point list. To use it, first make a normal list with bullet points, then select it and change the format to "USP List".

Do's and don'ts

  • Use it to highlight what makes a service or product unique and beneficial for the reader.
  • Don’t use it as a fancy bullet list.



The typical USP lists in application forms and product pages are part of the brief description of a product’s benefits (quick facts ). They may also summarise general content of a page. The texts must not contain information specific to one channel, since it must be possible to reuse the content in different channels. Information that needs to be highlighted in a specific channel should be implemented in a separate text block.

Upper and lower case

Don't start each word in headings and labels with upper case. Only use upper case in:

  • The first letter of the first word
  • The first letter of proper names
  • Abbreviations


Do's and don'ts

  • Summarise the benefits of the product or service (unique selling points, USP).
  • The items of the USP list should generally consist of three items.


  • Write about how easy it is to apply (unless it is a USP per se).
  • Write about what the customer can do on the page (for example Here you can apply for X).
  • Use the USP list if there is only one unique selling point.

Page last updated


Was this helpful?