Foundation
In this section you can find what you need to create great, uniformed experiences, for both designers and developers, so you can apply it to SEB:s sites, applications and customer experiences.
Mostly for designers
The quick ticket to find out how to work with our digital design.
Change log - design
An iterative design process requires change. This is the page that keeps track of them.
Need a new component?
Anyone can design a component - designers, developers or anyone else that needs a design or has found a problem. Start on a piece of paper and describ...
CX-way of working
This is how we work with design at SEB.
CX-support and resources
Are the guidelines in Design Library not enough? Here is an overview of what type of support there are when it comes to customer experience (CX) desig...
Design process
The design process is for CX-designers and all our collaborators within SEB.
Mostly for developers
The one-stop-shop for how to use components and contribute to Design Library, and other things you need to build an SEB-experience.
Use and contribute components
Design Library aims to help you, as a developer, to create the best possible user experience in the apps and websites you build. You'll find not only ...
Github links
The components are build by the SEB development community in various frameworks.
Browser strategy
What are SEB:s guidelines for browser support? Find the link here.
Accessibility
Accessibility, or inclusive design, is about making sure your service can be used by as many people as possible.
Visual design thinking
This chapter aims to give guidance on how to think when creating visual design for our brand. The visual aspect of design presents unique, fundamental and crucial tools in creating relevant, useful and inspiring products.
1. Keep it together
At the base of all our design lies some fundamental visual elements that makes up the visual expression of SEB.
2. Design for a purpose
For design to be impactful it needs to fulfil a purpose. The purpose should answer the question: what do we want to achieve with this product that we ...
3. Lead the way
Design guides people through the in's and out's of our products.
4. Don't simplify, make it simple
We always aim for presenting the complex in a simple and approachable way. This is a key aspect of any successful design.
5. Progress and evolve
Be brave, challenge your design and push boundaries!
Visual identity
The brand cornerstones are SEB-global and apply to all user groups, customer journeys and systems. These pages address the digital design guidelines - go to Brand Manual for all things Brand.
Logotype
The logotype is our most important identity asset. It is our signature and distinguishes us from others. It’s our primary identification marker and th...
Typography
Typography is a big part of our identity. When used correctly it helps to create a consistent and coherent look and feel. Our typeface is almost alway...
Colours
Colour can be used to express emotion and tone, as well as place emphasis and create associations. Use it in meaningful and intentional ways in order ...
Imagery
The general tone of the images is calm and elegant. Beautiful ingredients such as natural materials, unfeigned people, classic furniture and architect...
Fifth element
As stated in Brand Guidelines, a fifth element is a visual device used to signal and enhance a brand.
Five design principles
The digital design principles are meant to work as the guiding star in all our digital developments for all business segments and internal systems.
1. It's for you
We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. This applies to both our customers and employees.
2. Everyday first
We do the hard work for our clients and employees to solve their everyday needs, problems and tasks in a delightful manner.
3. Trigger insight
We enlighten our clients and employees with insightful presentations of information and actionable suggestions. In ways our users find magical.
4. Be the good guy
Our aim is to help our clients, employees and users to intuitively understand, navigate and use our products and services. We achieve this by being c...
5. Frictionless
Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we aim to universally reduce barriers and lower thresh...
CX copy in SEB's digital services
This is meant to work as a guiding star for the mindset and tone of voice in the interface communication.