We strive for

• Exploration at hand. We support our users to play and experiment with their current and future financials.
• Brutal simplicity. Simplicity will only happen when we question the status quo.
• The magic of automation! If reucurring actions can be automated - we'll enable it.

Principle checklist

• Have we identified the obvious next step? Is it clear how the user could gain further knowledge, try a new function or expand their engagement?
• Can we reduce certain steps or questions without taking control away from the user?
• Do we know or have qualified hypothesis of the user's intent?
• Have we prioritized and weighted functionality on each page to correlate with these intents.
• How can the experience be more effcient the next time a user will use it?