Internet Explorer is not supported by Design Library

The last version of Internet Explorer, version 11, was released on October 17, 2013. This is a very long time ago when taking into account the rapid development of web technologies. These days it is often difficult and time consuming to get modern technologies to work well in this old browser. More and more frameworks are dropping support, and even Microsoft themselves has announced that they will fully drop support for IE in their own services in 2021.

Consequently, we have decided to not include support for IE in the Design Library website.

Luckily, there are modern options in active development. Please use Firefox, Edge or Chrome instead.

Design process

The design process is for CX-designers and all our collaborators within SEB.

This design process is based on the Double Diamond concept and adapted to SEB way of working. It is described in layers like an onion, addresses different perspectives and based on best practices.

Overview

Short description

The design process plays a vital role in our way of conducting business development. It is a catalyst for working with design/CX, whether its’ purpose is to facilitate a function, create debate or inspire action.​

Why do we need it?

  • To secure that CX-designers have a standardised way of working to help collaborate with others and in hand-overs
  • To show how SEB use design methods for constumer-centric strategies and business decisions
  • To understand the various CX-designer profiles involvement in different parts
  • To support discussions and plaaning of development work

When and how to use it

Lean on the design process in multiple stages of business development. One doesn’t have to follow it in a linear way, nor include all steps for every initiative, but we need to revisit all steps continually to keep exploring the real problems.

Design process overview

Scroll down to learn about what the quadrupal diamonds entails.

Overview

Overview

Opportunity

First diamond: Find the right questions!

Before we start exploring solutions, we need to get a deep understanding of our problem and our opportunity by exploring customer needs, trends, and revisting our strategies.

Research & future thinking

Check global / mega trends:

  • Trend analysis, Competition analysis (konkurrentanalys)

Explore customer trends and needs:

  • Exploration plan, Trigger material, Qualitative customer/user research

Strategise

Define the important challenges/trends for your business, customers or case:

  • Vision / Conceptual prototype, Strategy / Roadmap, Effect goals / OKR / KPI, Segmentation / Personas, Customer / user journeys / life cycle

Hypothesis

Second diamond: Do the right thing!

Based on the understanding of the problem gathered in the opportunity phase, hypotheses for solutions are explored and defined.

Discover

Define/scope opportunity:

  • Effect goals / OKR / KPI, Collect corporate knowledge

Explore opportunity:

  • Exploration plan, Perspective canvas, Empathy map, Flow diagram, Value proposition canvas, Service blueprint, Trigger material, Qualitative customer/user research, Conceptual prototype

Deliver

Define customer:

  • Vision, Personas, Customer Journey

Ideation:

  • How might we, Ideation workshop, Design studio

Prototyping:

  • Conceptual design, CX Copy high level, Show n tell, CX coaching

Solution

Third diamond: Do it right!

Possible design solutions are explored and tested and a design solution is defined.

Discover

Ideation:

  • How Might We, Design studio, Prototyping

Design:

  • Interaction design, Visual design, CX copy, The last mile, Show n tell, CX coaching

Evalution:

  • Usage test of prototype, Survey

Deliver

Implement:

  • Updated interaction design, Updated visual design, Updated CX Copy, Translation, Accessibility testing, Implement measuring methods & points, Base measure of effect goals, Update customer journeys, Summary customer insights, Update design documentation

Optimise

Forth diamond: Get it right!

The solution is continually developed and improved through iterative development and conitous qualitative and quantitative analysis on end users.

Build, test, iterate:

  • A/B-test, Modify copy, Survey, Usage test of released app, Follow up of effect goals/OKR/KPI, UX debt, UX bug fixing

Subsections

Page last updated

Feedback

Was this helpful?