Defaults

Default styles for common elements, such as headlines, links and body font family.

1. It's for you

We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. This...

2. Everyday first

We do the hard work for our clients and employees to solve their everyday needs, problems and tasks ...

Colours

Colour can be used to express emotion and tone, as well as place emphasis and create associations. U...

Typography

Typography is a big part of our identity. When used correctly it helps to create a consistent and co...

3. Trigger insight

We enlighten our clients and employees with insightful presentations of information and actionable s...

4. Be the good guy

Our aim is to help our clients, employees and users to intuitively understand, navigate and use our ...

5. Frictionless

Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we a...

Logotype

The logotype is our most important identity asset. It is our signature and distinguishes us from oth...

Change log - design

An iterative design process requires change. This is the page that keeps track of changes.

1. Keep it together

At the base of all our design lies some fundamental visual elements that makes up the visual express...

2. Design for a purpose

For design to be impactful it needs to fulfil a purpose. The purpose should answer the question: wha...

3. Lead the way

Design guides people through the in's and out's of our products.

4. Don't simplify, make it simple

We always aim for presenting the complex in a simple and approachable way. This is a key aspect of a...

5. Progress and evolve

Be brave, challenge your design and push boundaries!

Real life example: Trygghetsplanen

This is a real life exampel of when all the steps of Visual design thinking was applied to Trygghets...

Front-end developers

Guidelines, resources and checklists for front-end developers.

UX designers

Accessibility checklist

Explaining what this is and who should want the information.

Tools for developers

If only there was a guide on how to improving the code so that we include more people... Wait, there...

UX writing

CX copy in SEB's digital services is meant to work as a guiding star for the mindset and tone of voi...

Column customiser

Lets the user customise columns to display in a table.

Bullet point

A bullet point is used to group text and simplify readability.

Coach marks

Coach marks are contextual tips in an interface.

Breadcrumbs

A breadcrumb is a secondary navigation showing the website hierarchy.

Accordion

An accordion lets users show and hide sections of related content on a page.

Alert ribbons

An alert ribbon is a message used to inform the user about the state of a system, page or function. ...

Contact us

This block shows contact information for an area of the bank (or a general number).

Eye catcher

This block is meant to catch the attention of the viewer and then keep their interest with its conte...

Footnote

A note of reference, explanation, or comment usually placed below the text.

Page header

A collection of data that can be used with a Story page or News page to give the reader better overv...

Rating

A block to measure the customer experience of a page.

Date picker

Date pickers simplify the task of selecting a date in a visual representation of a calendar.

USP list

A list with green check marks.

Video block

A block showing a video with related heading, text or bookmarks to sections in the video.

Welcome block

A block to highlight and show the most important or prioritised message for a start or landing page.

Checkbox

The checkbox allows the user to select one or several of the presented options. The checkbox can be ...

Dropdown

A dropdown allows the user to select an option from a list.

Button

Buttons are an essential element of interaction design. Their primary role is to help people take ac...

Input field

Input fields allow users to add and edit text.

Link

A link is an item like a word or button that points to another location.

Radio button

Perfect for when users must select one out of two options, or more.

Slide-out

Slide-out modals allow for details, flows and interactions while not navigating away from the curren...

List

The simplest way of listing data in an orderly fashion with labels and associated data.

Skeleton loader

Gives the user a glimpse of what content is going to turn up after data has been loaded into the int...

Spinner

A spinner communicates that something is loading.

Search

A search field enables users to enter input in order to search for specific data.

Take-over

Takeover modals enable a user to focus on a specific task.

Section expander

Truncates sections of information that is not needed to be visible directly to the user.

Segmented control

A segmented control is a horizontal set of two or more segments.

Slide toggle

A digital on/off switch.

Toolbar

A toolbar is a series of buttons that enables the user to reach actions or tools related to its' tab...

Tooltip

A tooltip provides additional brief information about a page element or feature. On hover or via tou...

Tab navigation

Tab navigation lets users to explore and switch between different content in our channels.

Tab

The Tab component allows the user to navigate between groups of content that are related and at the...

Filter tag

This component is deprecated and has a new name and functionality, filter chips.

Split button

Groups a primary action and others together.

Take over wizard

The wizard presents a sequence that lead the user through well-defined steps.

Pagination

A component that navigates between data that has been divided into separate pages.

Drag and drop

Drag and drop (or browse) to upload a file.

Dark mode

What to consider and do when designing with dark mode

Confirmation

Gives the customer clear feedback that the task they have implemented is done. 

Delete-pattern

When the user's action is irreversible.

Feedback

Help, guidance and error handling.

Filtering

The filtering pattern allows users to narrow down specific data and its scope.

Error handling

Error handling guides the customer to fulfil their task successfully or understand the situation.

Flags

Flags in combination with the name of a country can help the user to find a country in a list of man...

Form design

Forms are often the final step in the journey of completing their goals, which is why it's important...

Icons and actions

Icons can be placed both to the left and right of an action, link or label.

Motion

Motion is all about reenforcing understanding and behaviour on user triggered actions. We use it to ...

CX-workshops

Workshop templates to guide you in creating impact, coming up with creative ideas and in exploring h...

Wizards

A wizard guides the user through a series of steps that must be completed to achieve a goal.

Icons

We use Font Awesome 5 for generic system icons up to 32 px.

Pictograms

Pictograms are designed by SEB and can be found in the (brand) design guidelines. Use from 32 px and...

Selected state is updated

New design direction for components when relevant

New size for labels

It turns out that our labels to input fields were difficult to read.

Which components have code?

Where can I see a list of which components are coded in a certain framework?

Summer at Design Library

We wish you all a fantastic summer!

When to use new digital design system?

Start now. That is the quick answer!

Search

Global

These are the pages that are tagged with "Global".