2. Design for a purpose

For design to be impactful it needs to fulfil a purpose. The purpose should answer the question: wha...

UX text

CX copy in SEB's digital services is meant to work as a guiding star for the mindset and tone of voi...

3. Lead the way

Design guides people through the in's and out's of our products.

1. Keep it together

At the base of all our design lies some fundamental visual elements that makes up the visual express...

5. Progress and evolve

Be brave, challenge your design and push boundaries!

4. Don't simplify, make it simple

We always aim for presenting the complex in a simple and approachable way. This is a key aspect of a...

Change log - design

An iterative design process requires change. This is the page that keeps track of changes.

5. Frictionless

Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we a...

1. It's for you

We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. This...

Logotype

The logotype is our most important identity asset. It is our signature and distinguishes us from oth...

3. Trigger insight

We enlighten our clients and employees with insightful presentations of information and actionable s...

Typography

Typography is a big part of our identity. When used correctly it helps to create a consistent and co...

2. Everyday first

We do the hard work for our clients and employees to solve their everyday needs, problems and tasks ...

Colours

Colour can be used to express emotion and tone, as well as place emphasis and create associations. U...

4. Be the good guy

Our aim is to help our clients, employees and users to intuitively understand, navigate and use our ...

Icons

How to use icons in our applications.

CX-workshops

Workshop templates to guide you in creating impact, coming up with creative ideas and in exploring h...

Link

A link is an item like a word or button that points to another location.

Dropdown

A dropdown allows the user to select an option from a list.

Input field

Input fields allow users to add and edit text.

Error summary

A summary of all the errors in a form

Date picker

Date pickers simplify the task of selecting a date in a visual representation of a calendar.

List

The simplest way of listing data in an orderly fashion with labels and associated data.

Welcome block

A block to highlight and show the most important or prioritised message for a start or landing page.

Rating

A block to measure the customer experience of a page.

USP list

A list with green check marks.

Video block

A block showing a video with related heading, text or bookmarks to sections in the video.

Page header

A collection of data that can be used with a Story page or News page to give the reader better overv...

Checkbox

The checkbox allows the user to select one or several of the presented options. The checkbox can be ...

Contact us

This block shows contact information for an area of the bank (or a general number).

Footnote

A note of reference, explanation, or comment usually placed below the text.

Coach mark

Coach marks are contextual tips in an interface.

Eye catcher

This block is meant to catch the attention of the viewer and then keep their interest with its conte...

Column customiser

Lets the user customise columns to display in a table.

Bullet point

A bullet point is used to group text and simplify readability.

Alert ribbon

An alert ribbon is a message used to inform the user about the state of a system, page or function. ...

Accordion

An accordion lets users show and hide sections of related content on a page.

Button

Buttons are an essential element of interaction design. Their primary role is to help people take ac...

Centered modal

Centered modal for full focus editing or display of important functions and information.

Breadcrumb

A breadcrumb is a secondary navigation showing the website hierarchy.

Tooltip

A tooltip provides additional brief information about a page element or feature. On hover or via tou...

Walkthrough modal

A walkthrough modal with slides containing informational text and images.

Take-over modal

Takeover modals enable a user to focus on a specific task.

Toolbar

A toolbar is a series of buttons that enables the user to reach actions or tools related to its' tab...

Tab

The Tab component allows the user to navigate between groups of content that are related and at the...

Spinner

A spinner communicates that something is loading.

Search

A search field enables users to enter input in order to search for specific data.

Section expander

Truncates sections of information that is not needed to be visible directly to the user.

Select

A select allows users to choose an option from a predefined set of choices. It is often used in form...

Slide-out modal

Slide-out modals allow for details, flows and interactions while not navigating away from the curren...

Skeleton loader

Gives the user a glimpse of what content is going to turn up after data has been loaded into the int...

Radio button

Perfect for when users must select one out of two options, or more.

Slide toggle

A digital on/off switch.

Segmented control

A segmented control is a horizontal set of two or more segments.

Pagination

A component that navigates between data that has been divided into separate pages.

Cluster navigation

Cluster navigation lets users to explore and switch between different content in our channels.

Notifications dropdown

A dropdown displaying the user's most recent notifications.

Global

These are the pages that are tagged with "Global".

Search

Summer at Design Library

We wish you all a fantastic summer!

When to use new digital design system?

Start now. That is the quick answer!

New size for labels

It turns out that our labels to input fields were difficult to read.

Selected state is updated

New design direction for components when relevant

Wizard - take over

The most complex and complete type of wizard we have, used mainly for complex tasks in logged in cha...

Wizard overview

A wizard guides the user through a series of steps that must be completed to achieve a goal.

Motion

Motion is all about reenforcing understanding and behaviour on user triggered actions. We use it to ...

Icons and actions

Icons can be placed both to the left and right of an action, link or label.

Form design

Forms are often the final step in the journey of completing their goals, which is why it's important...

Filtering

The filtering pattern allows users to narrow down specific data and its scope.

Delete-pattern

When the user's action is irreversible.

Error handling

Error handling guides the customer to fulfil their task successfully or understand the situation.

Drag and drop

Drag and drop (or browse) to upload a file.

Feedback

Help, guidance and error handling.

Feedback forms

Feedback forms are a way for us to collect feedback from our users. They can be used to get feedback...

Disabled states

Disabled states occur when buttons or features can't be used because something's missing, like incom...

Flags

Flags in combination with the name of a country can help the user to find a country in a list of man...

Dark mode

What to consider and do when designing with dark mode

Confirmation

Gives the customer clear feedback that the task they have implemented is done. 

BankID logotype

How to use the BankID logotype.