Patterns and components described here are SEB global. We have them in common - no matter what user group/customer journey/project/system/department you work with. The brand is supported by the cornerstones in our brand guidelines. If you use these, chances are great that we build a co-herent SEB experience.
The logotype is our most important identity asset. It is our signature and distinguishes us from others. It’s our primary identification marker and the very manifestation of our brand.
Typography is a big part of our identity. When used correctly it helps to create a consistent and coherent look and feel.
Colour is versatile; it's used to express emotion and tone, as well as place emphasis and create associations. Colour should always be used in meaningful and intentional ways in order to create patterns and visual cues.
The general tone of the images is calm and elegant. Beautiful ingredients such as natural materials, unfeigned people, classic furniture and architecture create simple and tasteful situations and environments.
As stated in Brand Guidelines, a fifth element is a visual device used to signal and enhance a brand.