Digital design
The current design came into our life in 2017. Would you like to know more about the brand design, go to SEB Brand Manual. If you want to know about our digital design system, this is the section for you!
Visual design
When we create and explore, it's easy to get lost in the details. But don’t let uncertainty hold you back. Take bold steps and trust the process – that's how progress is made. Remember this: 'Good enough for now, safe enough to try.'
Five design principles
The digital design principles are meant to work as the guiding star in all our digital developments for all business segments and internal systems.
1. It's for you
We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. Th...
2. Everyday first
We do the hard work for our clients and employees to solve their everyday needs, problems and tasks ...
3. Trigger insight
We enlighten our clients and employees with insightful presentations of information and actionable s...
4. Be the good guy
Our aim is to help our clients, employees and users to intuitively understand, navigate and use our ...
5. Frictionless
Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we a...
Visual identity
The brand cornerstones are SEB-global and apply to all user groups, customer journeys and systems. These pages address the digital design guidelines - go to Brand Manual for all things Brand.
Logotype
The logotype is our most important identity asset. It is our signature and distinguishes us from oth...
Typography
Typography is a big part of our identity. When used correctly it helps to create a consistent and co...
Colours
Colour can be used to express emotion and tone, as well as place emphasis and create associations. U...
Icons
How to use icons in our applications.
Imagery
The general tone of the images is calm and elegant. Beautiful ingredients such as natural materials,...