Visual identity
The brand cornerstones are SEB-global and apply to all user groups, customer journeys and systems. These pages address the digital design guidelines - go to Brand Manual for all things Brand.
Logotype
The logotype is our most important identity asset. It is our signature and distinguishes us from others. It’s our primary identification marker and the very manifestation of our brand.
Typography
Typography is a big part of our identity. When used correctly it helps to create a consistent and coherent look and feel. Our typeface is almost always present in everything that we do and is therefore, an extremely important ingredient in our brand.
Colours
Colour can be used to express emotion and tone, as well as place emphasis and create associations. Use it in meaningful and intentional ways in order to create patterns and visual cues.
Imagery
The general tone of the images is calm and elegant. Beautiful ingredients such as natural materials, unfeigned people, classic furniture and architecture create simple and tasteful situations and environments.