Fifth element

As stated in Brand Guidelines, a fifth element is a visual device used to signal and enhance a brand.

Short description

Our fifth element is not a single pattern or graphic. It is an idea. Something ever-changing and adaptable. Something we can grow with and that can grow with us. Something that is always relevant, always up-to-date while never becoming old.


Download assets and read more about the fifth element in our Brand manual:

Do's and don'ts

  • Make sure you use the fifth element when it makes sense to enhance brand.
  • Be careful not to overuse it

Code examples for the Fifth element will be added.


Here are some examples that you can find and download. There is a lot more!