Before you start

We always strive to take a step back before rushing into making our amazing prototypes. In order to create world class services, there are a few things we all need to agree on.


The CX-canvas sums up the questions you need to go through with your team, both to see if you agree and to give you the best starting point when creating any kind of experience. Some of the questions require a workshop, others only a discussion.

If you answer the questions in the boxes, you have the best possible circumstance for creating a world-class SEB-experience.

The design process

(under construction - stay tuned)

The design process guides you with what you do and when you should do it. What mindset should you and your team have a certain points, in order to get the most creativity? When is it time to solve a specific problem rather than everything? Having a process to hold on to, helps us understand that designing a UI is more than creating an image.


Examples of techniques

  • Impact mapping
  • Personas
  • Customer journey
  • User tests


  • The components and patterns that are a part of Design Library have been designed based on our brand
  • Use the SEB's digital design principles in your team
  • Course in Service Design Foundation (at SEB)