With hybrid experiences come challenges but also opportunities. Challenges as how to meet the users' expectations of the platform and opportunities such as building things once.
The hybrid design core is founded upon the user perspective, with regards to choice of device. While not a unique design scheme for SEB, it serves as the bridge between web design and native app design in SEB - allowing for the use of web components within a native application. It signals the SEB brand in its visual design, with web components adapted for mobile interaction patterns as set and suggested by Apple and Google.
Design components for hybrid are produced from a DRY-perspective (Don’t Repeat Yourself), with re-usability cross platforms in mind, including desktop. A well constructed hybrid design should perform in both a desktop environment and mobile environment, with certain components being preferred, versioned, or otherwise adapted for mobile interaction patterns. The re-usability, non-functional requirements and design principles enables efficient use of development power in cross-platform features, while ensuring CX-standards are met. Happy hybriding!