Keep it together
At the base of all our design lies some fundamental visual elements that makes up the visual expression of SEB.
Design for a purpose
For design to be impactful it needs to fulfil a purpose. The purpose should answer the question: what do we want to achieve with this product that we are designing?
Lead the way
Design guides people through the in's and out's of our products.
Don't simplify, make it simple
We always aim for presenting the complex in a simple and approachable way. This is a key aspect of any successful design.
Progress and evolve
Be brave, challenge your design and push boundaries!
Real life example: Trygghetsplanen
This is a real life exampel of when all the steps of Visual design thinking was applied to Trygghetsplanen, as told by customer experience-designer Axel. Or as he would call it: "How to make pension and insurance make sense".