It's for you

We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. This applies to both our customers and employees.

We strive for

  • Relevent information and functionallity based on what we know about the user.
  • Non-generic, personalized content. Be respectful and keep the user's integrity in mind.
  • Full focus. Help the user to focus on the experience by prioritizing content. Collapse or hide information that is secondary.


Principle checklist

Presentation Digital Design Principles 2018-02-20.pptx