Frictionless

Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we aim to universally reduce barriers and lower thresholds.

We strive for

Exploration at hand. We support our users to play and experiment with their current and future financials.
Brutal simplicity. Simplicity will only happen when we question the status quo.
The magic of automation! If reucurring actions can be automated - we'll enable it.

Principle checklist

Have we identified the obvious next step? Is it clear how the user could gain further knowledge, try a new function or expand their engagement?
Can we reduce certain steps or questions without taking control away from the user?
Do we know or have qualified hypothesis of the user's intent?
Have we prioritized and weighted functionality on each page to correlate with these intents.
How can the experience be more effcient the next time a user will use it?