The principles are based on our brand and summerize the digital ambition. They were developed during strategic work in 2015-17 and are meant to support us to achieve world-class digital services.
It's for you
We aim to adapt to each individual's unique situation, thus making us relevant and trustworthy. This applies to both our customers and employees.
We do the hard work for our clients and employees to solve their everyday needs, problems and tasks in a delightful manner.
We enlighten our clients and employees with insightful presentations of information and actionable suggestions. In ways our users find magical.
Aim to explain
Our aim is to help our clients, employees and users to intuitively understand, navigate and use our products and services. We achieve this by being clear, empathic and approachable.
Trying a new function, exploring new content or taking a difficult decision. Whatever the step, we aim to universally reduce barriers and lower thresholds.