The last version of Internet Explorer, version 11, was released on October 17, 2013. This is a very long time ago when taking into account the rapid development of web technologies. These days it is often difficult and time consuming to get modern technologies to work well in this old browser. More and more frameworks are dropping support, and even Microsoft themselves has announced that they will fully drop support for IE in their own services in 2021.
Consequently, we have decided to not include support for IE in the Design Library website.
At the base of all our design lies some fundamental visual elements that makes up the visual expression of SEB.
At the base of all our design lies some fundamental visual elements that makes up the visual expression of SEB. These elements are our logotype, typeface (SEB SansSerif), colour palette, image style, fifth element and pictograms.
These elements have been carefully chosen, tested and developed to create a strong and instantly recognisable visual language across all our channels that enables us to secure and strengthen our brand.
Built on these elements is our UI kit. It is a constantly evolving library of design that when used, always presents our brand in a relevant way.
By always using these fundamental design elements we ensure that our visual expression aligns with what our brand stands for.
Our visual design elements are here for us. They should be seen as tools that we have at our disposal for solving design challenges. As with any kind of tools we use the right one for the job. We use each element where and when they are needed. All elements are not required to be present in everything we do. If we want something to stand out we might use our bright colours, an impactful image, a fifth element or a big, bold headline. If we want to be more subtle we can choose not to have a fifth element, imagery or our bright colours but rather go for just the greyscale palette and light typography. We are always careful in choosing elements and always make sure they have a role in our design.